This BrandYourself profile is automatically optimized to show up high in Google Carolina Taillon
Hi, I'm Carolina Taillon. Welcome to my profile!
Carolina Taillon is an online marketing sales and business development professional, mother to a loving and intelligent daughter, ASU student, and animal lover.
• Identified KPI's, designed and presented reports on business initiatives and ad products to upper management and c-level employees. • Provided reports, insights, and actionable recommendations to finance, strategy, sales, operations, and technology teams about video consumption on all digital platforms. • Worked with various data sets including Adobe Analytics, FreeWheel, DFP and GAM, Hulu, comScore, Nielsen, Salesforce, etc. • Delivered monthly Billing and Adjustments Reports for each property. • Gathered requirements to develop long-term automated reporting solutions. • Utilized Alteryx and Tableau to produce digital KPI & business status dashboards. Selected Accomplishments, Projects, and Initiatives: o Designed and automated the Demo Comp report to measure on target impression delivery per demographic target, and the Pricing and Delivery Reports to measure go to market pricing per demographic and property compared to the actual costs of the delivered ads. o Automated the Digital Ad Pacing report for Disney using Alteryx to merge data from FreeWheel and Google Ad Manager for FX and National Geographic. o Designed and automated report for Disney to forecast viewership and quarterly revenue, revenue at risk, and opportunities for additional revenue for both FX and National Geographic.
• Provided insights on inventory monetization and utilization of digital advertising across set-top-box, Hulu, and Fox Networks Group apps and websites, whose products span Fox Broadcasting, FX Networks, Fox Sports, and National Geographic. • Partnered with the Ad Operations team to provide analysis and insights on Direct and Programmatic digital ad businesses, Yield Management, and new ad product initiatives. • Designed Ad Pacing Reports to help the Ad Operations team optimize campaigns and directed the automation of these reports in Access. Selected Accomplishments, Projects, and Initiatives: o Led the automation of the Digital Ad Pacing report in Access. o Designed and led the automation of the Executive Summary Report to measure and project monthly and quarterly digital ad revenue for Fox, Fox Sports, Fox Deportes, FX, and National Geographic. o Designed the Digital KPI Report to measure viewership, user engagement, and revenue across various properties.
• Set up and optimized dynamically served advertising campaigns in FreeWheel and DFP across desktop, mobile, OTT, and STB. • Tested tags, including VAST and VPAID and monitored third party tracking to minimize discrepancy between first and third party data. • Provided sales and clients (direct clients and agencies) with reporting and optimization suggestions. • Worked cross-functionally with several departments including, Ad Tech Solutions, Sales and other business units. • Watched live Fox Sports events, assuring requirements for advertising campaigns and viewer experiences were met. Selected Accomplishments, Projects, and Initiatives: o Using Excel designed and delivered on a weekly basis the Digital Ad Ops Pacing Report to help all Campaign Managers measure and project campaign delivery, provide revenue risk alerts, and make informed optimization decisions.
• Managed marketing team, providing feedback, tools for improvement, performance reviews, and recommendations for advancement and or salary increases. • Negotiating terms and conditions of digital ad buys, affiliate contracts, radio and TV deals. Etc. • Implemented and optimized campaigns in order to meet monthly, quarterly, and annual ARPU and subscriber acquisition goals. • Directed marketing team's collaboration with designers and the editorial team to produce new marketing material, preserve brand integrity, and deliver consistent messaging to users. • Led monthly meetings to communicate marketing team's A/B test results, accomplishments and plans to other departments and to verify alignment with company objectives. Selected Accomplishments, Projects, and Initiatives: o Renegotiated terms with publishers to help take company from reported net loss of $1.1 million Q2 2014 to a reported $3.9 million net income Q4 2014. o Increased membership and subscription levels, closing new partnership deals to purchase email, display (mobile and desktop), social, and search ad space.
• Develop strategies with sales team to prospect and qualify potential customers within assigned verticals and maintained a robust pipeline in Salesforce. • Prepared presentations for executive decision makers and negotiated prices and terms of sales and service agreements. • Managed a portfolio of over 250 accounts totaling more than $1.5 million monthly sales revenue. • Networked and attended trade shows to meet with clients and optimize industry connections.
Ensured appropriate resolution of issues raised by members, group leaders, agents/brokers, other insurance companies, other plans and internal personnel. Assisted with matters relating to all lines of business including membership, enrollment, billing, benefits and claims inquiries.
Supervised enumerators and crew leader assistants during field operations. Located space for training, and notified new employees of training locations, dates, and times. Conducted training sessions for trainees. Implemented mandatory training by using classroom instructions, practice interviews, and on-the-job guidance. Provided instruction on enumeration procedures and familiarized trainees with reports and forms used to collect data. Performed preparatory duties such as checking boundaries and becoming familiar with the areas where employees would work. Assigned duty areas to employees, observed employees in the field, and provided on-the-spot assistance and supervision. Reviewed and certified daily payroll and progress reports and ensured that work was completed within established time schedules. Advised supervisor of progress and performance, and made recommendations for dismissal of those who could not or would not perform required duties.
Building and managing new business pipeline across multiple product lines. Identifying target characteristics of prospects for each product and customer segment. Continuously developing comprehensive list of prospects by product/vertical. Securing calls and meetings with prospects. Uncovering clients' needs, communicating Nami Media's core value propositions, and aggressively following up on all opportunities. Closing high value deals and negotiating favorable deal terms for all involved. Helping to maximize clients' success by proactively working with each customer and internal teams to ensure objectives are met. Assisting in launching new partners onto the Nami platform/exchange services.
BA
Concentration: Political Science
Activities: The National Political Science Honor Society (Delta Theta chapter of Pi Sigma Alpha)
E-Commerce, Family Law, International Law, Animal Welfare
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